wow, this might be the biggest product update yet for more transparent, reliable AEO/GEO.
10 ways to make the most of it:
1/ claim your business in Business Hub TODAY. eligible businesses can verify their profile and update the details ChatGPT has about them.
2/ check the basics after verification. make sure your business name, website, description, and contact details match what customers find on your site.
3/ add a product feed if you sell products. include current pricing and availability, then keep the feed in sync with your store so shoppers aren't comparing stale offers.
4/ if you're on Shopify, connect your store through Business Hub or Shopify admin. OpenAI says this can streamline verification.
5/ establish a baseline for mentions and website clicks. these are aggregated numbers from ChatGPT itself, so you can track how engagement changes over time.
6/ look at discovery topics, the themes from conversations where ChatGPT cites your site. use them to see which customer needs your existing content is helping answer.
7/ compare those topics with the questions your sales and support teams hear. if customers repeatedly ask about returns, compatibility, or pricing, make those answers easy to find on your site.
8/ test how ChatGPT describes you across branded, category, and comparison questions. a verified profile gives you a way to provide updated information, but it doesn't guarantee a mention or recommendation.
9/ if you're an eligible US ecommerce or online services business, build and test a Business Agent. try real buyer questions about product differences, fit, pricing, and policies before launching it.
10/ measure the full path separately. mentions, website clicks, and sales tell you different things. connect ChatGPT engagement with your own analytics instead of treating a mention as a conversion.
one important limit: businesses won't see individual conversations, and insights only show when privacy thresholds are met.