This is the story that got me into job-to-be-done theory nine years ago, when I first heard Bob tell it to @asymco on the Critical Path podcast.
The one about the dining room table.
It’s in the book:
This is the story that got me into job-to-be-done theory nine years ago, when I first heard Bob tell it to @asymco on the Critical Path podcast.
The one about the dining room table.
It’s in the book: